MTWAY CLUB · Cosmetics · Canada

Performance marketing for cosmetics brands built for the Canadian market.

A shared-risk media partnership for premium Canadian cosmetics brands doing $100K to $800K a month, built around the founder-led authenticity and inclusive representation that actually convert here.

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The Canadian Cosmetics Reality

Authentic voice.
Real inclusivity.

Canada's indie beauty market is growing, with a strong influencer culture and genuine appreciation for founder-led brands that don't feel manufactured by committee.

Inclusive beauty and representation matter deeply here, and packaging sustainability is increasingly a factor in purchase decisions, not just a nice-to-have.

Many of the strongest brands we'd work with in this category are already building toward U.S. expansion, which shapes how a campaign should be structured from the outset.

I · Representation Expectations
Inclusive beauty and representation aren't optional here, brands that get this wrong lose trust fast in a tightly connected market.
II · Packaging Sustainability
Packaging sustainability increasingly factors into purchase decisions, and it's becoming a real point of differentiation, not just a footnote.
III · Founder Voice Pressure
Founder-led authenticity is what converts here, brand voices that feel manufactured by committee underperform against genuinely personal ones.
Who This Is Built For

The profile we
partner with.

MTWAY CLUB applies the same qualification standard to every cosmetics partner, adjusted for what actually matters in the Canada market.

Revenue Range
$100K – $800K/mo
Founder-focused with lean teams (10-90 employees), often already planning or executing U.S. expansion.
Decision Maker
Founder, CEO, or Head of Brand
Hands-on with brand voice and social strategy, typically alongside a Social Media Manager or Growth Manager.
Validation Signal
100K+ followers, active creator partnerships
Strong TikTok and Instagram presence with Canadian creator partnerships already delivering real engagement.
Audited Results

What we've actually
delivered.

We don't have a Canadian cosmetics case in our public portfolio yet. Here's our closest comparable result, alongside two of our audited results published across the site, so you can judge the standard we hold ourselves to rather than a category-specific promise.

CaseInvestmentRevenue GeneratedROAS
Sporting Goods Launch
Closest comparable · Social-engagement-led, similar discovery pattern to cosmetics
$6,875
$78,597
1100%+
Premium Apparel
Published audited result · Luxury DTC · North America
$25,888
$124,440
500%+
Smart Home Tech
Published audited result · Premium B2C · North America
$55,799
$186,865
300%+

Figures are actual campaign results, not projections. Results vary by brand, category, and starting position, and are never guaranteed inside this free diagnostic without the contractual terms of the full membership.

Cosmetics · Canada

Let's see if it's
a real fit.

If your brand is doing $100K to $800K a month with a distinctive formulation and you're ready for a model where our fee depends on results, we'd like to hear from you.

Not sure yet? Run the free 30-second diagnostic